From discovering the firm to management tools, marketing, human resources, operations and strategy. ≈ 10 h a week over 40 weeks.
Understand how a firm works, its main functions and its market, and discover entrepreneurship and business ethics.
Project: A diagnosis of a local SME: market and competitors, offer, simplified accounts, team and operations, in five pages.
Open the semesterS2 · 225 hBuild spreadsheet models, reason with statistics, master financial accounting and run a project from scoping to closure.
Project: The full plan of a real three-month project (breakdown, schedule, budget, risks), with a financial model under three scenarios.
Open the semesterS3 · 196 hDesign and run a digital marketing strategy, and measure its effectiveness with marketing analytics tools.
Project: A full digital campaign for a real brand: targets, customer journey, channels, budget, then a KPI dashboard and a sales forecast.
Open the semesterS4 · 198 hRecruit, appraise and pay, motivate and grow a team, and exert influence across the organisation.
Project: The HR file of a fictitious ten-person team: job descriptions, pay grid, annual reviews and a team leadership plan.
Open the semesterS5 · 236 hMaster costs and operations, organise the supply chain and inform decisions through data analysis.
Project: Optimising a product’s supply chain: demand forecast, safety stock, full cost and dashboard, with three costed recommendations.
Open the semesterS6 · 218 hAnalyse competition, build growth and corporate strategy, lead the organisation and manage innovation.
Project: A final dissertation (15 to 20 pages): the strategic plan of a real company, or the launch plan for a new venture.
Open the semesterFrom discovering the firm to management tools, marketing, human resources, operations and strategy.