Business & Management · Year 2 · Business functions

S3 Marketing and customer data

Design and run a digital marketing strategy, and measure its effectiveness with marketing analytics tools.

196hours of coursework

20weeks at 10 h

2steps

13new courses

2universities

A full digital campaign for a real brand: targets, customer journey, channels, budget, then a KPI dashboard and a sales forecast.

Courses this semester

136 h

University of Illinois Urbana-ChampaignBeginnerDigital Marketing Tools

Stated prerequisites: No prior experience required

Show the 7 courses

Course	Level	Length	Rating (reviews)
The Digital Marketing Revolution	Beginner	26 h	4.7 (1,829)
Marketing in a Digital World	Beginner	29 h	4.7 (17,096)
Digital Marketing: Customer Engagement Strategy	Beginner	13 h	4.5 (4,829)
Digital Marketing: Platforms, Data, and Technologies	Beginner	12 h	4.5 (3,363)
Digital Marketing Strategy: Navigating Emerging Media and AI	Beginner	19 h	4.4 (2,897)
Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World	Beginner	19 h	4.6 (3,177)
Digital Marketing Capstone	Beginner	18 h	4.5 (610)

60 h

Emory UniversityIntermediateMicrosoft Excel

Stated prerequisites: Familiarity with business, marketing and statistics

Show the 6 courses

Course	Level	Length	Rating (reviews)
Meaningful Marketing Insights	Intermediate	11 h	4.3 (293)
Managing Uncertainty in Marketing Analytics	Intermediate	12 h	4.3 (69)
Forecasting Models for Marketing Decisions	Intermediate	12 h	4.4 (82)
Survey analysis to Gain Marketing Insights	—	5 h	4.5 (126)
Introduction to Social Media Analytics	—	9 h	4.3 (112)
Marketing Analytics Capstone Project	—	11 h	4.4 (30)

The Digital Marketing specialization (Illinois) is long (136 h): start it in week one.
Foundations of Marketing Analytics (Emory) is rated 4.3 and works in Excel: redo the exercises on your own data.

This semester takes 196 hours, about 5 months at 10 hours a week. A Coursera Plus subscription gives access to most of its courses during that time.