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Business & Management · Year 1 · Foundations
S1 The firm and its environment
Understand how a firm works, its main functions and its market, and discover entrepreneurship and business ethics.
198hours of coursework
20weeks at 10 h
4steps
18new courses
4universities
Target skills
- Marketing, accounting, finance, HR and operations: an overview
- Supply, demand, elasticities, costs and competition
- Marketing strategy and consumer behaviour
- International business and business cultures
- Reading a small firm’s financial statements
- Ethics and responsible business models
Semester project
A diagnosis of a local SME: market and competitors, offer, simplified accounts, team and operations, in five pages.
Courses this semester
- 1University of PennsylvaniaBeginner
Stated prerequisites: No prior experience required
Show the 6 courses
Course Level Length Rating (reviews) Introduction to Marketing — 13 h 4.8 (13,523) Introduction to Financial Accounting — 15 h 4.7 (8,571) Managing Social and Human Capital Beginner 9 h 4.6 (2,618) Introduction to Corporate Finance — 9 h 4.6 (6,478) Introduction to Operations Management Beginner 16 h 4.5 (2,903) Wharton Business Foundations Capstone — 16 h 4.7 (433) - 2University of Illinois Urbana-ChampaignBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Microeconomics Principles Beginner 9 h 4.8 (3,332) Market Equilibrium, Government Policy & Elasticity Beginner 6 h 4.9 (42) The Theory of the Firm Beginner 9 h 4.8 (36) Public Goods, Common Resources, and Externalities Beginner 4 h 4.9 (52) - 3University of LondonBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Fundamentals of Marketing Strategy — 6 h 4.6 (336) Fundamentals of International Business Beginner 19 h 4.6 (139) Operations Systems Excellence — 18 h 4.7 (89) Consumption, Marketing and Culture Beginner 16 h 4.7 (91) - 4University of VirginiaBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Financial Accounting Fundamentals Beginner 13 h 4.8 (2,913) Ethical Leadership Through Giving Voice to Values Beginner 11 h 4.7 (617) New Models of Business in Society — 5 h 4.7 (4,080) Innovating with the Business Model Canvas Beginner 4 h 4.6 (324)
Reading
Introduction to BusinessOpenStaxAn overview of business: legal forms, marketing, operations, finance and human resources.Free (OpenStax)
EntrepreneurshipOpenStaxFrom idea to business model, funding and launch.Free (OpenStax)
Things to watch
- Start with Business Foundations (Wharton): its five courses give the vocabulary for the whole curriculum.
- The Wharton capstone is peer-graded: allow two weeks for submission and reviews.
With Coursera Plus
This semester takes 198 hours, about 5 months at 10 hours a week. A Coursera Plus subscription gives access to most of its courses during that time.