SME diagnosis
Describe a local SME’s marketing, accounts, team and operations in four pages.
All pathsDiscover Coursera PlusAfter step 1 After step 2 After step 3
Business & management · 58Beginner
Business Fundamentals
Beginners, students or employees discovering business management.
Marketing, accounting, finance, human resources and operations, then market strategy, international business and leading a team.
246hours of coursework
25weeks at 10 h
4steps
20courses
4universities
Target skills
Operational ExcellenceOperations ManagementPeer ReviewMarketingOperational EfficiencyBusiness EthicsProcess Improvement and OptimizationAccrual AccountingReturn On InvestmentFinancial AccountingHuman CapitalPeople Management
Skill labels as listed on Coursera.
Target jobs
- Business student
- Executive assistant
- Project officer
Progression
- 1University of PennsylvaniaBeginner
Stated prerequisites: No prior experience required
Show the 6 courses
Course Level Length Rating (reviews) Introduction to Marketing — 13 h 4.8 (13,523) Introduction to Financial Accounting — 15 h 4.7 (8,571) Managing Social and Human Capital Beginner 9 h 4.6 (2,618) Introduction to Corporate Finance — 9 h 4.6 (6,478) Introduction to Operations Management Beginner 16 h 4.5 (2,903) Wharton Business Foundations Capstone — 16 h 4.7 (433) - 2University of LondonBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Fundamentals of Marketing Strategy — 6 h 4.6 (336) Fundamentals of International Business Beginner 19 h 4.6 (139) Operations Systems Excellence — 18 h 4.7 (89) Consumption, Marketing and Culture Beginner 16 h 4.7 (91) - 3University of VirginiaBeginner
Stated prerequisites: No prior experience required
Show the 5 courses
Course Level Length Rating (reviews) Foundations of Business Strategy Beginner 9 h 4.8 (3,430) Advanced Business Strategy Beginner 10 h 4.8 (1,175) Business Growth Strategy — 11 h 4.7 (727) Strategic Planning and Execution — 11 h 4.7 (920) Business Strategy in Practice (Project-centered Course) — 12 h 4.7 (220) - 4University of MichiganBeginner
Stated prerequisites: No prior experience required
Show the 5 courses
Course Level Length Rating (reviews) Inspiring and Motivating Individuals Beginner 17 h 4.8 (6,079) Managing Talent Beginner 14 h 4.6 (2,825) Influencing People Beginner 12 h 4.8 (4,292) Leading Teams Beginner 11 h 4.8 (2,428) Leading People and Teams Capstone Intermediate 2 h 4.8 (601)
With Coursera Plus
This path takes 246 hours, about 6 months at 10 hours a week. A Coursera Plus subscription gives access to most of its courses during that time.
Projects to build
Entering a foreign market
Pick a target country for a product and compare culture, competition and entry mode.
Strategic analysis
Apply the five forces and a SWOT matrix to a listed company and propose a direction.