Campaign plan
Build a multichannel campaign for a real brand: targets, messages, budget and KPIs.
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Business & management · 59Beginner
Digital Marketing Manager
Sales or communications profiles moving into digital.
Marketing strategy and consumer behaviour, digital and social media marketing, then marketing analytics and customer-centred design.
308hours of coursework
31weeks at 10 h
4steps
21courses
4universities
Target skills
Data-Driven MarketingMarketingConsumer BehaviourCustomer InsightsJourney MappingSustainable BusinessCultureCorporate SustainabilityMarketing StrategiesEnvironmental IssueOperations ManagementMarketing Strategy and Techniques
Skill labels as listed on Coursera.
Target jobs
- Digital marketing manager
- Acquisition specialist
- Community manager
Progression
- 1University of LondonBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Fundamentals of Marketing Strategy — 6 h 4.6 (336) Fundamentals of International Business Beginner 19 h 4.6 (139) Operations Systems Excellence — 18 h 4.7 (89) Consumption, Marketing and Culture Beginner 16 h 4.7 (91) - 2University of Illinois Urbana-ChampaignBeginnerDigital Marketing Tools
Stated prerequisites: No prior experience required
Show the 7 courses
Course Level Length Rating (reviews) The Digital Marketing Revolution Beginner 26 h 4.7 (1,829) Marketing in a Digital World Beginner 29 h 4.7 (17,096) Digital Marketing: Customer Engagement Strategy Beginner 13 h 4.5 (4,829) Digital Marketing: Platforms, Data, and Technologies Beginner 12 h 4.5 (3,363) Digital Marketing Strategy: Navigating Emerging Media and AI Beginner 19 h 4.4 (2,897) Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World Beginner 19 h 4.6 (3,177) Digital Marketing Capstone Beginner 18 h 4.5 (610) - 3Emory UniversityIntermediateMicrosoft Excel
Stated prerequisites: Familiarity with business, marketing and statistics
Show the 6 courses
Course Level Length Rating (reviews) Meaningful Marketing Insights Intermediate 11 h 4.3 (293) Managing Uncertainty in Marketing Analytics Intermediate 12 h 4.3 (69) Forecasting Models for Marketing Decisions Intermediate 12 h 4.4 (82) Survey analysis to Gain Marketing Insights — 5 h 4.5 (126) Introduction to Social Media Analytics — 9 h 4.3 (112) Marketing Analytics Capstone Project — 11 h 4.4 (30) - 4University of VirginiaBeginner
Stated prerequisites: No prior experience required
Show the 4 courses
Course Level Length Rating (reviews) Design Thinking: Insights to Inspiration Beginner 14 h 4.7 (156) Design Thinking: Ideas to Action Beginner 14 h 4.6 (86) Design Thinking: Discovery Tools Beginner 14 h 4.7 (43) Experiencing Design: Deepening Your Design Thinking Practice Beginner 11 h 4.7 (71)
With Coursera Plus
This path takes 308 hours, about 7 months at 10 hours a week. A Coursera Plus subscription gives access to most of its courses during that time.
Projects to build
Customer segmentation
Segment the customers of a public dataset and propose an offer per segment.
Customer journey
Interview five users and map the customer journey of an online service.
Free textbooks
Principles of MarketingOpenStaxFree (OpenStax)
OpenIntro StatisticsD. Diez, M. Çetinkaya-Rundel, C. BarrFree PDF